Where the hours go in a marketing agency, which jobs are worth handing over, and which ones aren’t.
Topics
Productivity
A method you can run yourself with a spreadsheet and a fortnight: how to find where the hours actually go, which jobs are worth handing over, and which ones to leave alone.
· Harrison Smith · 12 minute read
Productivity
AI automation is software that does a repeating job for you and makes the judgement calls that job needs. What it is, what goes wrong, and how to tell if a job is worth handing over.
· Harrison Smith · 10 minute read
Company
Nrth Star audits your agency, writes each automation as a plan you approve, then proves it against your last 30 days before it runs. What it does, and what it will not.
· Harrison Smith · 11 minute read
Insights
Claude Cowork is an agent you hand work to. Nrth Star builds processes that never need handing anything. Both are useful to an agency, and they are not competing for the same job.
· Harrison Smith · 8 minute read
Insights
Zapier hands you the tools and the maintenance. Nrth Star finds the job, writes it, proves it and keeps it running. An honest comparison, including where Zapier wins.
· Harrison Smith · 10 minute read
Insights
Lovable builds web apps you describe in a chat. Nrth Star builds automations that run in the background of an agency. They get compared constantly, and the difference decides which one you should be using.
· Harrison Smith · 9 minute read
Tell Nrth Star what your week looks like. It works out where the hours go, builds the automations that get them back, and keeps them running.